MamaThrive

Helping postpartum mothers deal with struggles of staying on track, taking care of themselves and finding and engaging with other mothers.

6 min read

Timeline

Context

Tools

Role

Sector

Sep - Dec 2023

Team Project
Interaction Design Studio Course

Figma
Miro

Product
UX Research
UX Design

Health
Wellness
Productivity

The Problem

New mothers have to adjust to new responsibilities and tasks: learning how to feed, change, maintain the baby’s health, check-ups, schooling, health insurance, nursing, etc. It’s difficult for them to keep track of all of these responsibilities as well as taking care of themselves. They also experience feelings of self isolation while going through this new experience and having lot of questions unanswered.

Thus, new mothers need a platform to be able to manage tasks, prioritise self care and build a community with other mothers.

The Solution

The Approach

Empathize

Define

Design

Competitive Analysis
User Interview

User Persona
Scenarios + Storyboard
User Flow

Lo-fi prototypes
Major changes post testing + feedback

Competitive Analysis

We conducted competitive analysis on the following direct and indirect competitors - Moms Mental Health Initiative, Leia Health, Mama mend - and an analogous competitor - Remember the Milk.

Insights

New mothers need a strong social support network.

New mothers need a more personalised and customised way of keeping track of their tasks. 

New mothers need frequent reminders to take care of their mental health.  

User Interviews

We conducted in-depth interviews with 10 new mothers. Following this, we transcribed and coded the interviews, subsequently clustering the key points to derive insights and pain points:

User Persona

Scenarios + Storyboards

Thinking through a scenario in Divya's life and creating a storyboard based on it helped us understand the pain points at which Divya would feel helpless due to the lack of reliable support and overwhelmed by the burden of going through it alone.

User Flow

UI changes post testing + feedback

Usability testing with 8 new mothers and feedback from our instructor and peers helped us progressively iterate on the designs and finally make 2 major changes

What can we do next?

Due to time constraints and prioritization of other important features we considered the following features, however did not add it to the final prototype:

1. Remove misinformation: provide a feature for users to be able to upvote community comments and discussion posts to help filter out misinformation.
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2. Filter tasks based on tags: provide a filter and sort option for the to-do list to help users filter and sort based on the custom labels for categories and priority levels as well.
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What did I learn?

1. Drawing insights from stories: listening to interviewee's stories about their personal experiences as a postpartum mother really helped us gain a full emotional and practical perspective on their journey. These stories helped us pinpoint specific pain points and identify scenarios where our application could potentially help the interviewees. This process made me realise the importance of asking 'Tell me about a time...' questions to know more stories about the interviewee's experiences.
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2. Early usability testing with lo-fidelity prototype: testing with users gave us a lot of great insight into certain features that were very hard to use. It also gave us a lot of ideas into what we could implement instead to improve the usability. We tested our prototype during the mid-fidelity stage; however, I believe testing at the low-fidelity stage would have saved us a lot of time and made the process more efficient as well.  
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Let's chat!